I’ve been a fan of Kanye for as long as I’ve been a fan of music. I’ve struggled with his social…transgressions time and time again. I’ve gotten upset with him when his style changed for 808s, Fantasy, and YEEZUS, and I’ve accepted the change more quickly each time. This album and his acts leading up to its release felt different, and this review will be quick and stinging.
With no further ado.
There was always heated and valid discussion about which is Kanye’s best album. As far as I’m concerned it’s a 6 way tie not including TLOP because that was another half complete release. Maybe YEEZUS is out in front but that’s not my point right now.
Kanye has 8 albums.
Those actions were a business move. There was a profit motive.
This is why there was such an outcry from Kanye a month before release.
This is Kanye’s worst album.
Oh it bumps. It’s a good album. Its just not up to the standard Kanye has set all his life. TLOP was questionable, but this one answered the question.
Sonically and lyrically you can tell he didn’t put much effort in himself. Half of the short album sounds like someone else’s work. There are signs of his influence, but his ego and his touch are largely lacking. I have no issue with religion or superstition as long as its not used to hurt others, but this fetishization of the number 7 as something holy, this reaching out, almost pleading to a god that refuses to answer rather than reaching within for your own skill makes one question how much confidence a once dominant artist now has in their ability.
It doesn’t feel genuine.
The most stark example is him talking about how he loves basic women and how little Kim means early in the album, but in the last track he’s praying that someone else doesn’t wield the same power over his adolescent daughter. Make up your mind, Ye. I’ve had to stop believing most of what he says, and now with his recent antics, I have to fact check everything from him.
Overall the album sounds good compared to every other album today, but its far below the standard he’s lived by. That’s why I believe his very carefully made moves a month ago
*ahem, slavery was a choice, MAGA hat, endorsing very conservative, anti black people*
This was his very calculated attempt to gain a larger, whiter audience. They are, after all, who attend his tours in large numbers. The album sounds closer to pop than any before. Ye vs. The People was brilliant because he divided his audience right down the middle by people who did research and understood history and those who merely pretended to. Poopity Scoop was him proving we will listen to him, almost no matter what he says. He knew the protest line well. He walked right up to it, leaned over it, and laughed at us from the other side, but absolutely would not cross it. And it frustrated me to no end how brilliant the marketing was.
All the great marketing in the world can’t make up for a terrible product.
He knows this was his worst work. It might be contributing to his depression. It, along with his continual but natural aging might be leading to him realizing he isn’t actually a god and is at the onset of an existential crisis.
I think Ty Dolla $ign should have gotten more time, he shouldn’t have went with dollar store Chance the Rapper on ‘Wouldn’t Leave’, and he should’ve given his features credit (at least on spotify) but these are my petty grievances.
I think the themes of the album speak for themselves, but its clear that this is the most human Kanye has ever been.
And I don’t like it.